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Over the past decade, Pew Research Center has documented the wide variety of ways in which Americans use social media to seek out information and interact with others.

Continuing a long-standing trend, women use Pinterest at much higher rates than men.

Nearly half of online women use the virtual pinboard (45%), more than double the share of online men (17%) who do so.

In addition, women continue to use Facebook at somewhat higher rates than men: 83% of female internet users and 75% of male internet users are Facebook adopters.

Around one-third of online adults (32%) report using Instagram – roughly the same share as in 2015, when 27% of online adults did so.

Young adults continue to report using Facebook at high rates, but older adults are joining in increasing numbers.

Some 62% of online adults ages 65 and older now use Facebook, a 14-point increase from the 48% who reported doing so in 2015.

What follows is a deeper examination of the current state of the social media landscape in America.

Roughly eight-in-ten online Americans (79%) now use Facebook, a 7-percentage-point increase from a survey conducted at a similar point in 2015.

Facebook remains the most popular social media platform, with its users visiting the site more regularly than users of other social media sites.

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